EMAIL CENTRE eMail Marketing News
email Marketing on your iPhone or Smart Phone
Today we're super excited to announce a new mobile optimized version of xLAB's email marketing centre that gives you quick access to great looking reports on any campaigns you've sent. It's fast, looks great and is available now. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default.
A focus on reporting
When deciding what functionality to include in the mobile version, we've been keeping a close eye on our customers. It turns out that the most popular section of your account accessed by a mobile device is campaign reporting, so that's where we focused our efforts. More than 95% of all mobile visitors also come in on an iPod or iPhone variant, so we put a lot of work into making sure the experience was perfect on these devices in particular. It's a really nice way to get the latest stats on a campaign you've sent in a couple of thumb presses.
Launch it like a real application
One great thing about the iPhone is that you can launch web applications just like a traditional app you've bought from the App Store. By heading into your account with Safari and adding it to your Home screen, you have a dedicated button that will load your latest reports with a single click. We even provide a nice icon and loading screen for you and your clients while the latest stats are downloading.
There is lots of cool technology under the hood of our mobile version, and I'll be sure to share some of the more interesting details in a future post.