What do visitors want when they come to your site? This is the millionaire-maker! Now you know that you must have a niche – your specific territory on the Internet - how can you find out exactly what people want? How do you position your company on the Internet to be THE definitive solution to the problem that the visitor is seeking to solve? To uncover your niche?
Fortunately the Web is an amazing marketing data goldmine – the nature of the Web is that is tracks all sorts of data that will launch your online venture into the big leagues. Much of this information is also FREE. We’ll get to the data mining part but first…
This first step in brainstorming your niche will create the foundation that you’ll build your online empire upon.
The first step in determining what your potential customers want and the first step to uncovering your market niche, is to frame your service or product as a solution to a problem. If you sell bolts for example, why do your customers buy bolts? To fasten things together; to keep structures strong? Look at other sites that sell bolts and you’ll see that the sales pitch will most likely be something along these lines.
But why do customers buy bolts from you? Are they stronger? Larger? Cheaper? More expensive? Is your service faster, more knowledgeable?
Let’s assume your bolts are stronger. What problem do stronger bolts solve? They fail less often. A key problem could be failure. So, make a list that identifies these problems.
Bolt failure, bolt breakage, structural failure etc. Get the idea?
With this list in hand, you can begin the process of your online market research using all the free data on the Web for your data mining project. These results will be the first part of uncovering your niche! See Give them what they want…
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