Web Design & Development
With all our talk about website promotion and search engine marketing, you're probably wondering if the sites we build look any good. And we can't blame you for asking, since "graphic design" is not the number one service on our list.
But graphic design - the so called "look and feel" of your site, while very important, is NOT the first thing you need to be concerned about. In fact, it's the last step in creating a working and profitable website. Once you have your niche identified, and you've articulated the problem your services solve, you are almost at the web design stage. You still need to now who your customers are - are they young, are they male? Are they wealthy, healthy and wise? Are they from a certain geographic area? What gets them excited?
Once you know all this, you can start to think about a site design - "look and feel" that will get their pulses racing and guide them to your call to action. (Call to Action? Is this a new term for you? Call us BEFORE you commit to a graphic design!)
If your site needs a database, shopping cart, content management system or other advanced technologies, we can help to make sure that your site is still search engine friendly and gets ranked on Google (and Yahoo and MSN and...). For example, did you know that dynamic pages, such as the ones generated by some content management systems and shopping carts cannot readily be "searched" by search engine spiders? Or that because search engine spiders cannot fill in forms or accept cookies they will not be able to index your site if you use any of these technologies.
Here are some other Website development issues that can affect the "searchability" of your site; and these are often discovered by clients too late in the process to be easily reversed - usually after your site has been launched!
- JavaSript and Flash navigation
- Complex coding and content all on the same pages
- Flash sites cannot be searched by search engines (they are trying hard but have had no success yet!)
- Dynamic pages with complex URLs
- Frames
These are just a few of the technological factors that you have to consider before you embark on designing and building your site.
But, let's assume you have this all worked out. Perhaps we've developed a website promotion blueprint for you, and now you're ready to get going. Our web design and development team understands the marketing limitations of all the assorted technology out there; and we know when these are appropriate and when they can work FOR you; as well as when they can work against you.
We've do the experementation for you. With a host of our own experemental and testing websites, we use all the technology we propose to you, ourselves. We figure if we like it and it works for us, we can be confident in recommending it for your online business. We also know how to work quickly to get your site live fast. We're the masters of the one week website!
Our design team use only standards compliant XHTML, which means your site will look great in any browser and any platform (Windows or Mac); and we actively support Open Source software and applications where it makes business sense for you.
Don't leave the crucial business descisions to a web designer alone - you need online marketing and business expertise to craft a design that your visitors will love and that search engines spiders will feast upon. Our team can do it for you.
Don't take our word for it: See what our clients say...
Let us help you reach your full online potential. We can show you how to profit from your Website, and take it where you want it to be. Request a free website assessment.